Contents
spending insights
spending
insights
Treasure Tress Trend Report
BLACK BRITISH WOMEN over-index
on haircare spend
on haircare spend
Sources: UK Office of National Statistics (2019), National Partnership - Black Women Pay Gap (2021)
BLACK BRITISH WOMEN
HAIR CARE MARKET SIZE
£168,059,711
Black British Women Total Annual Spend
on Hair Care Products
on Hair Care Products
Treasure Tress 2020 Trend Report Respondents
& Office for National Statistics, 2018
& Office for National Statistics, 2018
£1.7Bn
Market value of haircare
in Great Britain 2019
in Great Britain 2019
Source: Kantar
Worldpanel; IRI, 2019
Worldpanel; IRI, 2019
617K
BLACK FEMALE ADULT
POPULATION IN THE UK (18-60)
POPULATION IN THE UK (18-60)
Office for National
Statistics, 2018
Statistics, 2018
2%
Black Female as % of
England and Wales Adult
Population [18-60]
England and Wales Adult
Population [18-60]
Office for National
Statistics, 2018
Statistics, 2018
10%
Black Female as % of UK
Haircare Market Size
Haircare Market Size
Globally Millennials spend more than Gen Z and Gen X on Hair products.
millennials
25-40 years old
Globally Millennials spend more than Gen Z and Gen X on Hair products.
gen z
18-24 years old
US Gen Z spending the most
of any generation group.
of any generation group.
gen x
41-56 years old
Gen X spend more in Europe
than any other region
than any other region
gen x
41-56 years old
ROW Gen X spending the least
of all generations.
of all generations.
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Black women over-index on hair care spend in relation to the entire UK population. Black women make up 10% of the total UK haircare spend despite being only 2% of the UK adult population. A strong indication on the importance of hair care for Black women in the UK.