.png)
Our data found that Black Adult women in the UK account for 10% of Haircare spend, although they make up only 2% of the UK Adult population (2018 ONS).
As Europe’s leading hair product discovery platform for women with Afro hair, it was important that our communities opinions and behaviour are taken into account by key decision makers in the industry.
Our community of 45,000 customers engage with us beyond our monthly subscription, through our events, social media and market research opportunities. Through these channels we have collated vast amounts of insights on our community preferences and frustrations when in the market for hair care products.
%201-min.jpg)
The Trend Report is scheduled to be released in Q4 2021, and this white paper serves as a summary of early insights that we felt were useful to make public to begin to drive change in the industry sooner rather than later.
We hope that this white paper can kickstart the conversation of how important hair care is to black women and how we can all better serve the community.
