59% of Black British women shop at Independent retailers for hair products, compared to 18% of African American Women.
Black British Gen Z and Millennial women are the most likely of these generations to shop at Independents (57% / 61%), the African American Gen Z and Millennials are the least likely to shop at independent retailers (8%).
Only 1% of Black British women buy haircare products at Supermarkets, compared to 35% of African American Women.
Globally, Black Women from Gen X generation are more likely to buy hair products from Major Retailers than Gen Z and Millennials.
Black British women spend £168M
a year on hair products.
58% of Black British women buy hair products at least once a month, compared to 61% African American Women, 52% ROW and 36% Black European Women.