THE UNTAPPED OPPORTUNITY
IN THE UK AFRO HAIR MARKET
THE OFFICIAL TEXTURED HAIR TREND REPORT BY TREASURE TRESS
Overview
Because the traditional approach to documenting trends in Black Beauty centres on the US market, this report is the first report of its kind.
With contributions from industry specialists including: Dija Ayodele (Skincare Expert, Founder of West Room Aesthetics, Author of BLACK SKIN), Charlotte Mensah (Hair Artist, Founder of @mankettibycharlottemensah), Rochelle Humes (founder of My Little CoCo), Swiss (CEO & founder of Black Pound Day), The Trend Report features expert perspectives on the consumer insights from our expert panel, providing vast experience in retail, distribution, consumer behaviour, research, marketing and community building.
The Trend Report drives actionable insights for brands and retailers serving Black women, appreciation of the behaviour changes induced by the pandemic.
WHAT’S INSIDE the report
Key themes:
- Black women are not a monolith
- Nuance and why regional differences exist
- Hidden texture tax
- Ingredient consciousness
- COVID-induced changes to the beauty industry
- Consumer shopping habits
Now with six years of TreasureTress serving a community of over 50,000 customers, and hair enthusiasts across UK, Europe and beyond, it is time to home in on a previously ignored UK market, and share key insights, predictions and advice for key stakeholders.
FOUNDER, TREASURE TRESS
